Snuzia was founded by Swedish entrepreneur Nickolas Salimesa Theandersson after noticing a major gap in the market for tobacco-free snus in Barcelona.

What started as a simple conversation among friends quickly turned into an idea that felt impossible to ignore. He realized that the demand for nicotine pouches was extremely high, while the supply across Barcelona was very limited.

That’s when the idea behind Snuzia was born.

Nickolas started by himself from a small apartment in Barceloneta, Barcelona, delivering orders by bike around the city and meeting customers outside the apartment with his card machine. At the time, it was mainly Scandinavians searching for brands like VELO, ZYN, Pablo and Cuba who struggled to find reliable snus locally.

As word spread, Snuzia started receiving messages from customers asking if we could also deliver to other parts of Spain. This led to the launch of www.snuzia.com, making it possible for customers all over Spain to order nicotine pouches online or “bolsitas de nicotina” as it is commonly called in Spain, with fast delivery directly to their doorstep.

Since then, Snuzia has grown into one of the fastest-growing nicotine pouch retailers in Southern Europe, supplying customers across multiple countries.

Today, some of our strongest and fastest-growing markets are Italy, Portugal, France and the Netherlands.

Over the years, we have learned that tobacco free snus are appreciated by people from all around the world. Customers from Belgium, Norway, Denmark, Netherlands, Germany, France, Portugal, USA, Kenya, Spain and many other countries use nicotine pouches as a modern alternative to cigarettes and traditional tobacco.

At Snuzia, we focus on offering some of the most popular brands in Europe when it comes to tobacco free snus, including VELO, ZYN, Pablo, Cuba and many more.

One thing that has always motivated us is the belief that nicotine pouches can be a better alternative for many smokers. Since the early days, when this market was still very new in Spain, we have already seen more and more people switching from cigarettes to nicotine pouches.

Being part of that change and helping people move away from smoking is something we are genuinely proud of.

From a small apartment in Barceloneta to customers all across Europe — our journey has really only just started.